Lesson 3.1: Understanding Your Brand's Voice

Objective: Identify the unique characteristics of your brand's voice and learn how GPT can amplify this voice across your communications.

    • Introduction to Brand Voice: Understanding what brand voice is and why it's critical for your business's identity. Your brand voice reflects your company's personality, values, and the way you connect with your audience.

    • Identifying Your Brand Voice: Exercises to explore and define the key attributes of your brand voice. Consider your mission statement, the language used in your most successful marketing materials, and the feedback from your most engaged customers.

    • Amplifying Your Brand Voice with GPT: How to use GPT to maintain and amplify your brand's voice across various platforms. This includes customizing GPT to generate content that resonates with your brand's unique characteristics.

  • A downloadable worksheet that helps you pinpoint your brand's voice by considering adjectives that describe your brand, understanding your audience's language, and aligning your communication strategy with your brand's core values.